"Greenhushing"--a term used to describe the practice of deliberately choosing to hide green or environmental, social and corporate governance (ESG) credentials--is being adopted increasingly by apparel brands as a result of intense scrutiny and criticism that they are not progressing towards environmental sustainability as far or as fast as they should be. In fact, such scrutiny and criticism could be hampering progress towards environmental sustainability rather than encouraging it. In this report, Robin Anson analyses some of the reasons why greenhushing is on the increase. Also, he reports on two greenwashing lawsuits being pursued against a major fashion apparel brand which is alleged to have made false claims about its take-back and recycling programme, and is also alleged to have misled consumers into believing that its products are more environmentally friendly than they actually are.
| List of contents |
SETTING THE SCENE
LEGAL ACTION AGAINST H&M
FASHION ACCOUNTABILITY
CONCLUSIONS
Product Overview
| Global Apparel Markets provides intelligence, analysis and insight on the global apparel industry. | |
 | |
| What's in it? Each issue contains: essential information on trade and trade policy; news from leading brands, companies and other organisations; analysis of key geographical markets; and expert opinions on strategy. A single issue of Global Apparel Markets includes:  practical and strategic advice from industry experts a report on a key geographical market a round-up of the latest product innovations a feature on trade and trade policy comprehensive information on the latest business developments An annual subscription to Global Apparel Markets is a cost-effective way to keep informed about trends and developments in the global apparel industry. Subscriptions are available in printed and/or digital formats. Printed and digital subscribers receive each issue in printed format in addition to a digital PDF file, which is available immediately on publication. Subscribers also receive a complementary digital subscription to Global Apparel Update, delivered directly by email once a month. This free supplement contains essential information on business news and the latest product developments. Like all Textiles Intelligence publications, Global Apparel Markets is a reliable source of independently sourced business information, and it does not carry advertising. |