Japan’s apparel market continues to be weak, reflecting poor conditions in the economy as a whole. Japanese retail sales fell in January for the 34th month in succession. Department stores, chain stores and even supermarkets are suffering as consumers turn to Japan’s rapidly expanding discount store networks for lower prices and wider product ranges. Recently, one of Japan’s oldest retail store chain operators collapsed with massive debts.
Japan’s apparel producers are in an even weaker position than retailers. At least consumers have to visit Japanese stores on a regular basis, whereas retailers are able to buy from foreign suppliers. Moreover, apparel producers can no longer rely on the unique, close relationships in Japan between manufacturers, wholesalers and retailers which once helped to protect them from imports. Survivors will include those who innovate and capitalise on information technologies. Those who succeed will increasingly need to invest abroad or outsource production, to exploit more efficient distribution systems, and to respond quickly to new demands from consumers for value for money.
Foreign brands are still in demand in Japan. But the opportunities for products at the top of the market have fallen since the heydays of the 1980s. Japanese consumers still demand high quality, but at competitive prices. Also, foreign suppliers may need to adapt their products to suit the special requirements of the Japanese market. Foreign firms are advised to establish joint ventures with Japanese companies who are able to provide the necessary expertise and know-how in what is an extremely difficult and competitive market
| Six times a year, Textile Outlook International provides up to 200 pages of expert comment and analysis. A subscription provides an overview of the global fibre, textile and apparel industries. It is essential reading for senior executives in the fibre, textile and apparel industries – and for anyone who is not involved in the industry, but needs to quickly gain an understanding of the key issues. | |
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